Ever since I took the step to focus on blogging seriously as a career, I realized how absolutely insecure I am when it comes to this business. No matter how hard I try, I hear a little voice in my head that tells me I’m not as good as other bloggers. If I was, I would be more successful, have more followers, be more well known, land bigger and better collaborations. My daily struggle is to remain confident in my work, proud of my accomplishments, and inspired to work harder.
This morning I woke up, watched a few Instagram stories, and felt crummy about Confessions of a Northern Belle. I saw someone working with a dream brand, someone else bragging about payments from campaigns, and another celebrating their growth in Instagram followers. How come I feel inadequate? Why do I compare myself to others? I feel like I’m working harder than ever but I still can’t get ahead.
Community over competition.
Empowered women empower women.
We rise by lifting others.
But does anyone really do this?
Many of my insecurities stem from encounters with fellow bloggers. Unfortunately, I’ve had a brush with one too many women who, whether directly or indirectly, reminded me I’m not as successful as them. A snub here, a snarky comment there, actions and words do hurt. Despite my success in the last year, I’ve felt down more times than I’d like at the hand of someone else. Perhaps I need a thicker skin, but at the same time I believe it is important to feel as that’s what motivates me to work harder.
Inhale confidence. Exhale doubt.
It’s tough to stand out in a crowd. Blogging has become an oversaturated market, overflowing with talented, hard working influencers. Sadly, there are also the bloggers who buy followers and likes, which makes it difficult for everyone else trying to grow organically. Brands look at statistics and despite their attempts to weed out those paying for their numbers, time and time again they are chosen over others.
Is it really a numbers game? Is it a matter of quantity over quality? Who is actually the judge of your success as a blogger in the influencer world?
My sister, Tine, tells me to remind myself daily of wins – not losses. She said it’s important to create goals that motivate me and visualize exactly what I want to achieve. Without trying, she’s become my life coach in terms of blogging, pushing me ahead when I feel like I’m falling behind. My friend, Beth, (who also takes a lot of my photos) always tells me to reach for the stars and to ignore those around me. My Mom and other sister, Lizzie, are constant sources of encouragement as well.
On a daily basis I have to remind myself of the positive in spite of the negative. There is a light at the end of the dark tunnel I sometimes find myself wandering. That light shines bright from the women that inspire me, uplift me, and give me that push on the days where I’m in a funk. I have blog friends I’ve never met in person, family and real life friends who remind me how much I love blogging. We should all smile and celebrate the success of others instead questioning our own.