Authenticity, consistency, and honesty are the top three characteristics of an outstanding blogger. The best bloggers are real versions of themselves, identical on both screen and in person. Their content is inspiring, interesting and relatable.
It’s a new year and so many bloggers are determined to hit the ground running (me included). Creative content and regular posting are common goals guiding our mission for a fresh start. Then we log on to social media and are stopped in our tracks by a wave of similarities. Where is the originality? Why is everyone posting the same thing?
What is the most common reason bloggers lack authenticity?
Influence is often an unconscious act. Sometimes we make decisions based off something we see or hear. How often is it we know an influencer was the driving force behind our decision?
Bloggers lack authenticity because they aren’t aware of how influenced they are by who they follow. Think about this for a second – whats a popular fashion trend today? Now ask yourself this, do you know more than one blogger who talks about that fashion trend? There are probably dozens, not just a handful, styling that one item 15 different ways.
The truth: She’s blinded by her fellow bloggers on her path to success.
Coming up with new content every day is not an easy task. There are times of the year when my posts are going to be anything but original. For example, during the holidays we all write about similar topics like gift guides.
This doesn’t mean we lack creativity – gift guides are subject matter we can make our own. With this being said, some topics/trends are not meant to be duplicated unless you give credit where credit is due. We are allowed to like the same things, just don’t pretend you are the first to discover a trend.
It’s hard to maintain authenticity as a blogger.
The secret about authenticity in blogging is that it’s HARD to maintain. We are often pulled in multiple directions by self imposed or society imposed pressures. There are constant changing trends in fashion, food, parenting, home decor, etc. One may not want to linger too long on a current trend for fear of missing out on being the one who reveals the next big thing!
Let’s chat about leather leggings – an item I don’t care to own. I don’t know who wore them first, but I know who I saw wearing them for the first time. If I were to actually like leather leggings, I’d want to share them with you. It’s what I do. And if I were to rave about them on my social platforms, I would give a shoutout to the girl who brought them into my life. It’s what we are supposed to do.
How to Be an Authentic Blogger
Have you ever met a blogger you follow on social media out in the real world? How did she act in comparison to their presence online? Was she as sweet and friendly as she seems in her stories? If you meet me in Costco, I’ll be the same girl you see everyday on here. My purpose as a blogger is to be relatable, so if I’m virtually giving you a hug, I’ll be sure to give you a hug in person.
If you’re a blogger, don’t lose sight of the reason you started sharing your opinion with the world. I came here to inspire, make connections, and collaborate in the most authentic way. Here’s to doing just that in the best way I know how.
Caitlin Houston is a Connecticut based life and style blogger.