One of the hardest parts about being a blogger is the challenge of staying seen by others. Our business (and self esteem) relies heavily on page views, likes, followers and comments. Every day we try to please our current audience while attracting a new audience, just to prove we are relevant. The only reason I don’t quit Instagram is friendship.
Instagram is the most difficult platform to manage as a blogger.
It’s competitive, oversaturated, and promotes the pressure to live a perfect life. A life that is undeniably unattainable by the most common people – like myself. New clothes, new home decor, the magazine worthy photos and unrealistic vacations… it’s all hard to imagine that any of it is genuinely real.
The topic of Instagram as the bane of my existence is not new around here. I’ve actually wanted to delete Facebook too. Some of you might be wondering, “Why don’t you just quit if you hate these social platforms?” Let me tell you… I stick around because of the people.
Lately I’ve been feeling as if Instagram is a virtual high school cafeteria. We watch the popular kids at their table laughing, thriving, and living their best lives, while we search for the table where we belong. Do I sit with the Moms? Where is the lifestyle crowd? Can I join the fashion bloggers? Or do I just have my own table in the corner?
I’m frustrated with this platform just like many others are.
We all do. Photos are staged (I do it myself). There are a lot of resources used by some of the most successful people I know – paid photographers, SEO experts, ghost writers, assistants, etc. These resources aren’t attainable for everyone.
On the days where I can’t find my table, can’t find my people… someone comes along that reminds me Instagram isn’t so bad. Like my friend Claire. She signed up for a blog consultation a few months ago and we became fast friends. We’re bonding over our love of super soft pajamas, freckles, and wine before 3pm.
I’ve connected with SO MANY OF YOU on some of my worst days and without even knowing, you pull me out of my silly dark corner. So thank you… thanks for making me feel normal when I have a really long chin hair or if I consider going to the grocery store bra-less. I don’t quit Instagram because I want to feel connected in the best way possible… connected to you.
Caitlin Houston is a Connecticut based life and style blogger.